How to become a Virtual Assistant in 2024

Freelancing 101: Foundations & Essentials
March 3, 2024
3 minutes
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“How do I get started?” This is one of the most common questions I read/hear from aspiring Filipino virtual assistants or online freelancers. And in this blog, we’ll discuss the steps on how to get started as a Virtual Assistant in 2024.

1. Learn about the basics of Virtual Assistance

The first step to becoming a Virtual Assistant (VA) is getting a basic understanding of the role. As a VA, you'll handle tasks such as administrative tasks, social media management, lead generation, and more. To get started, read articles about virtual assistance, watch informative videos on YouTube or TikTok, and/or take online courses (if you want but not necessarily). The more you learn, the better prepared you'll be to meet the diverse needs of your future clients.

  • Action: Search accounts or pages on social media and follow them for FREE information on Virtual Assistance. You’ll learn just by reading their posts every day.
  • Action: Check out job posts on LinkedIn or other platforms (refer to this article) to know what the responsibilities and qualifications are for a VA.

2. Assess your skills and experience

Next, take inventory of your current skills and experiences. Maybe you have a background in cold calling; this could be invaluable in real estate companies. Maybe you have experience in digital marketing, which could be useful for clients looking to boost their online presence. Reflect on your skillset and consider how each skill could be applied to the role of a Virtual Assistant.

3. Create your business strategy

As a VA, you're not just an assistant; you're a business owner. Repeat this 10x. You'll need a solid business strategy to guide your decisions. This should include the services you offer, your target market, and your plans for reaching potential clients. What’s your brand going to be about? Is there a specific market you want to serve? How are you planning to deliver your services? What is your client onboarding going to be like? Craft the process of every major aspect of your business - Operations, Finance, Marketing & Sales.

4. Set up pricing and payment channels

How much will you charge for your services? You might base your rates on the industry standard, or you might decide to charge based on the complexity of the tasks you'll handle. Make sure to set up reliable and convenient payment channels for your clients. Consider international payment services if you plan on having clients from different countries. Payment channels like Payoneer, Parallax, Paypal, Wise, and Revolut are just a few payment channels available for Filipinos that you can set up.

Here are popular pricing methods you can use:

  • Market Price -- check the average market rate for your role then find a rate that is comfortable for you
  • Package Pricing -- Perfect for project based services
  • Value-Based -- based on the value you provide
  • Monthly Retainer -- client pays you in advance (usually monthly) for a predefined work
  • Hourly Rate - (Cost of expenses x % you want to add) / 160 (this is 40hrs/wk x 4 weeks/mo)= hourly rate

5. Plan out your systems and processes

Efficiency is key in this line of work, and having clear processes in place for each task you handle can greatly increase your productivity. These processes will ensure you deliver consistently high-quality work and can also help you identify areas where you can improve.

6. Create your portfolio and online profiles

Portfolios are now digital - including social media platforms. Create profiles on sites like LinkedIn and build a strong online presence. This will allow potential clients to find you and learn more about your services. Consider creating a portfolio that showcases your work and demonstrates your capabilities. This could be anything from an effective social media campaign you've run to an administrative system you've designed. Check out this guide on portfolio creation and my recommendations.

7. Market your services

Once you're ready to take on clients, you'll need to attract them. Use a variety of marketing strategies such as social media marketing, content marketing, and networking. Be proactive and reach out to potential clients. Remember, every interaction is a chance to market your services.

8. Join groups

To say that there are a lot of online communities out there for Filipino VAs is an understatement. When you type in “Freelancing” or “Filipino Virtual Assistants”, you’ll be flooded with several FB groups, all of which you can join and learn from. These communities can be an excellent way to connect with other VAs, share experiences, and learn from others. They can also be a source of support as you navigate your new career and sometimes, a client.

9. Set goals & create an action plan

What do you want to achieve in your VA career? Set both short-term and long-term goals, and then create an action plan to reach them. This keeps you focused and motivated and helps you measure your progress. Most especially, write these goals down because as they say “A goal not written is only a wish”.

10. Go get those clients

With your preparation complete, you're ready to start reaching out to potential clients. Don't be discouraged if you don't immediately land a client. Persistence is key in online freelancing. Remember that you only need 1 or 2 yeses to get started. Keep refining your approach and don't be afraid to learn from each experience.

Starting a career as a Virtual Assistant can seem daunting, but with the right preparation and mindset, you can succeed. Remember that every journey starts with a single step, and don't forget to leverage the resources available to you.

To help you on your journey, I've created a FREE VA workbook that you can download HERE. This workbook will help you assess your skills and create a plan, making the process of starting as a Virtual Assistant much more manageable. Best of luck on your journey to becoming a successful VA and feel free to leave a question if you’re in doubt.
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Cover of The Executive Enabler VA Workbook: A sleek design featuring essential tools and insights for virtual assistants, helping you excel in your freelancing journey.
This workbook was designed with the newbie VA in mind. This will help you determine your niche, your service offerings, crafting your portfolio, and more.
I'm Jelly, main writer and owner of TEE, and I've been a VA for more than 10 years now. The Executive Enabler has been created in the hopes to help and guide new VAs in their journey.

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