2023 updated guide to Portfolio Creation for Virtual Assistants

Freelancing 101: Foundations & Essentials
March 3, 2024
4 minutes
Share this post

If you’re a freelance photographer, designer, writer, marketer, or copywriter -  a portfolio is a must-have. For virtual assistants, a portfolio is not a necessary material to have but it's a supplementary asset that’s helpful to set you apart from other VAs.

What’s an online portfolio?

An online portfolio is a collection of your projects that showcases your skills and expertise. Most of the time, it’s a display of your best work. It serves as a visual evidence of the value you can add and helps potential clients identify if you’re someone they would consider for their project.

Sections of a portfolio

When creating a portfolio, especially for the first time, there are a few important sections or parts that should generally be on your portfolio. This allows you to show your best work, skills, expertise, and information about you. Here’s the anatomy of your portfolio.

1. Introduction

this is a brief summary of who you are - include your name, country, skills, and years of experience. Also highlight that you value you’re going to add.

2. Services Offered

Enumerate the services you are offering. Include a description of each services, what the clients can expect from, and what the outcomes would be. If you find this difficult, write it with your client in mind and answer the questions “what’s in it for them?”

3. Work Samples

This is where you shine. Show your best projects. Whether it’s a marketing campaign you’ve create and managed, images you created, or articles you’ve written, put them on display.

4. Testimonials/Reviews (if you have)

If you’ve worked with several clients before, ask for their testimonial or reviews. Mention to them that you have the intention to display their testimonial in your portfolio. Once you have the testimonial, add that to your portfolio. Use the company logo or Linkedin profile (if permitted).

5. Contact Information

  • Last but not least, add the information where clients can get in touch with you. Provide them with your email address, phone number, and/or website. Make it easier for them to contact you.
  • If your social media accounts showcase your skills too, don’t hesitate to add this. If your social media profiles are being utilized personally, avoid sharing it. Keep your portfolio professional.

Other sections you can add:

  1. Case studies - if you’ve create a website or managed a social media campaign, it would be great it add a case study. Highlight the problem raised by your client, project strategy, and the results you achieved. This is an in-depth showcase of a project.
  2. Videos - short walkthrough or process videos are great addition to portfolios too. This applies to animators, designers, and website developers.
  3. More about your Background - This section is where you provide more details about your background, certifications, career highlights, and any other qualifications that are relevant.

Where to create a winning portfolio for FREE?


  • Canva has a lot of portfolio templates that should serve as an inspiration
  • Behance is made for this
  • Pinterest
  • Squarespace or Wix are also good places to check to see what other websites look like
  • Webflow, Super.so, and other website builders are also helpful sites to check

Take Action

  1. Decide what sections should be in the portfolio
  2. Outline what your content would be
  3. Gather all the needed information
  4. Check out Canva/Contra/Dribble for portfolio inspo
  5. Create your portfolio


In summary, a portfolio is the first a client checks. It's not just to see if the projects are good but to also gauge if the style is the one they're looking for. It may not be necessary for VAs but it’s a material that can boost your resume and profile and will set you apart from others. Keep in mind that your portfolio will look different from others and rightfully so. It should show your personality. Customize it according to your branding and with your client in mind.

Get your free resource
Cover of The Executive Enabler VA Workbook: A sleek design featuring essential tools and insights for virtual assistants, helping you excel in your freelancing journey.
This workbook was designed with the newbie VA in mind. This will help you determine your niche, your service offerings, crafting your portfolio, and more.
I'm Jelly, main writer and owner of TEE, and I've been a VA for more than 10 years now. The Executive Enabler has been created in the hopes to help and guide new VAs in their journey.

Check out our tools & resources for templates and more.