8 types of Virtual Assistants (In demand)

Freelancing 101: Foundations & Essentials
March 3, 2024
3 minutes
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Virtual Assistance is a general term used for assistants working online or remotely. The term has evolved especially in the aftermath of the pandemic (COVID 19). Before, VAs were typically admin assistants that work as contractors for small businesses or solo entrepreneurs. Nowadays, a virtual assistant could also be someone who works as a full-time online employee for a company.

Although it might give the idea that all VAs do the same jobs, there are different types or kinds of VAs today. The difference is usually based on the industry of the business they’re supporting that demands different types of responsibilities.

In this article, we’ll discuss the following things:

  1. Different types of VAs out there
  2. Usual tasks & responsibilities
  3. Skillset needed

If you’re an aspiring VA and couldn’t decide what type of VA you’re going to be or you think you’ll get the same task as others, this article will clarify things for you.

1. General Virtual Assistant or Admin Assistant

The first thing that probably comes to your mind when you hear the word Virtual Assistant is an assistant who does scheduling, running errands, ordering items, and planning events and travel. That’s a general virtual assistant or an online admin assistant. A GVA is a type of VA who’s primarily working on admin tasks. Besides the scheduling, ordering items, and travel booking, they do would usually handle data entry, document management, and online research. However, depending on the size of the company and the industry, GVAs get to work on other things as well. They may be handed off the task of managing social media sites or maintaining the website or a bit of sourcing. It usually doesn’t require expertise in all these areas but it would be a great thing to have. If you do not have any experience as a VA and do not have a niche yet, this role is a good starting point.

Tasks and responsibilities of a Virtual Admin Assistant

  • Email and calendar management
  • Travel booking
  • Files and documents management
  • Employee and client information management
  • Data, report, and presentation preparation and creation
  • Appointment and meeting scheduling
  • Data entry
  • Online research
  • Event planning

Skills needed to succeed in this role

  • Organization
  • Time management
  • Computer skills or tech skills
  • Proactive
  • Self-motivated
  • Professional and calm
  • Adaptable
  • Resourceful

2. Virtual Executive Assistant or Executive VA

Virtual or Online EAs are different from the GVAs in a way that they usually work directly with C-level executives like the CEO, COO, and other executives. The work would usually involve admin tasks but also they’re usually the bridge between the rest of the team and the executive/s they work with. VEAs at lean startups or flat organizations usually have a seat on the table and get to contribute in terms of culture building, strategic planning, and system improvement. And the reason for this is lead startups usually do not have an HR department and the VA is the one who also helps with payroll, culture building, and policies development. This roles requires more skills and more experience but the pay is usually higher. Clients usually look for experience in C-level assistance when they hire for an EA.

  Tasks and responsibilities of an Executive VA or Online Executive Assistant

  • Basic bookkeeping
  • Data management and report creation
  • Finance report
  • System creation and process improvement
  • Event planning and management
  • Meeting coordination and scheduling
  • Client relations
  • Online research
  • Notes taking

   Skills needed to succeed in this role

  • Critical thinking
  • Strategic
  • Organization
  • Time management
  • Project management
  • Tech Savvy
  • Communication
  • Emotional Intelligence
  • Professional
  • Discretion
  • Decisive
  • Resourceful
  • Attention to detail

3. Marketing Virtual Assistant

If you have experience in marketing - whether onsite work or online - but are not confident yet to be a full marketer and want to transition to Virtual assistance then VMA is the one for you. This type of virtual assistant is involved with marketing tasks like social media management, scheduling posts, keyword research, SEO search, and potentially light graphic design. As a Virtual Marketing Assistant, you might also help with other admin tasks like appointment setting, inbox management, and research. In terms of career growth, this role might lead to operations manager in a marketing agency or full-blown marketing expert depending on your skills and experience.

   Tasks and responsibilities of a Marketing VA

  • Market research
  • Lead generation
  • Basic graphic creation
  • Social media management
  • Data tracking and analytics
  • Social media post scheduling
  • Client email outreach
  • File and document management
  • Process creation and improvement
  • Keyword research
  • Data collection
  • CRM management
  • Copywriting
  • Basic SEO

   Skills needed to succeed in this role

  • Written communication skills
  • Writing
  • Basic graphic design
  • Basic SEO knowledge
  • Tech-savvy
  • Analytical
  • Time management
  • Proactive
  • Project admin

4. Accounting Virtual Assistant

This type of virtual assistant is involved in a lot of accounting and financial side of the business. Yes, you’re not going to be the accountant but you’ll be assisting with bookkeeping, payroll, and keeping accurate financial records. The typical clients for accounting or bookkeeping assistants are small businesses or firms in the finance industry. Since this is a specialized type of virtual assistant, most clients would always look for experience or an accounting background. You don’t have to be an accounting graduate but an experience in this field is highly valuable.

   Tasks and Responsibilities of an Accounting VA

  • Income and expense tracking
  • Budget creation
  • Invoice preparation and sending
  • Client followup
  • Bills payment
  • Financial statement creation
  • Payroll processing

   Skills needed to succeed in this role

  • Good with numbers
  • Attention to detail
  • Organized
  • Confidentiality and discretion
  • Familiarity with accounting and bookkeeping tools or software
  • Good with spreadsheet

5. e-Commerce Virtual Assistant

If you have experience managing an online store in the past, you might consider being an e-commerce assistant. This type of virtual assistant helps with the day-to-day operation of an e-commerce business. It would also require some familiarity with online selling and e-commerce platforms. The top e-commerce platforms are Amazon, Shopify, eBay, Etsy, BigCommerce, and Magento.

   Tasks and responsibilities of an eCommerce VA

  • eCommerce accounts management
  • Customer service
  • Performance and data tracking and analysis
  • Reports creation
  • Supplier coordination
  • Order fulfillment
  • Product procurement
  • Listings management
  • Internet research - usually competitor research, keyword research, product search, etc.
  • Wholesale sourcing

   Skills needed to succeed in this role

  • Familiarity with e-commerce and platforms like Amazon, Shopify, and others
  • Research
  • Attention to detail
  • Good written communication
  • Customer support
  • Resourceful
  • Organized

6. Real Estate Virtual Assistant

Real estate business owners are busy. Being in this business is hectic and involves a lot of things. This is why real estate VAs are top of the most needed type of Virtual Assistants right now. The tasks for Real estate VAs usually involve a bit of almost everything like property search, research, cold calling, appointment setting, sending emails, listing management, calendar and inbox management, and sometimes social media management. The best thing about being a real estate VA is that there are times when you get incentives. It depends on the client really but no other industry gives incentives to their VAs as real estate.

   Tasks and Responsibilities of a Real Estate VA

  • Appointment setting
  • Listings management
  • Email and chat support
  • Property research
  • Client or prospect Calls - followups and research
  • Market and trends research
  • Social media management
  • Prospecting

   Skills needed to succeed in this role

  • Communication skills - more on the speaking skills
  • Appointment setting
  • Organization
  • Online research
  • Proactive
  • Friendly

7. Medical or Healthcare Virtual Assistant

Medical VAs are becoming more and more in demand. This type of virtual assistant usually supports medical professionals or clinics that need support in terms of contacting patients for appointments and follow-up, record keeping, calendar management, and research. Depending on the client and the involvement of the VA in terms of work that get handed to them, they might look for someone with a bit of a medical background.

   Tasks and Responsibilities of a Medical VA

  • Patient appointment setting and reminder
  • General data entry
  • Customer or patient support and service
  • Supply management
  • Email management
  • Files and document organization and management

   Skills needed to succeed in this role

  • Organized
  • Attention to detail
  • Professional and friendly
  • Communication skills
  • Tech-savvy
  • Time management
  • Proactive

8. Coach/Consultant Virtual Assistant

Solopreneurship is taking off. And most solopreneurs are either content creators, coaches, or consultants. These people usually work alone yet handle too much admin stuff daily and they need an assistant. If you prefer to work with a small team, usually less than 10, you can be a consultant or coach’s VA. The tasks usually involve calendar management, lead generation, online research, email outreach and campaign setup or management, system creation, meeting setup, inbox management, and basic social media management. Since most coaches or consultants also end up offering 1:1 service or courses, their VAs help them in course creation too.

   Tasks and Responsibilities of a Coaching VA

  • Lead generation or prospecting
  • Online research
  • Email campaign creation and management
  • Calendar management
  • Inbox management
  • Course management and creation
  • Basic content creation
  • Invoicing - preparation, sending, and follow-ups
  • Bookkeeping

   Skills needed to succeed in this role:

  • Tech-savvy
  • Good Communication skills
  • Resourceful
  • Time management
  • Organization
  • Bookkeeping

Virtual assistance has evolved from a general term that refers to online admin assistants. But as the world opened to remote work, more and more types of VAs are now out there. This is good news for aspiring VAs who want to work in specific industries and thought that the VA industry is saturated.

If you’re an aspiring VA wanting to jump into this industry but don’t know where to start, our VA workbook is FREE for you to use.

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Cover of The Executive Enabler VA Workbook: A sleek design featuring essential tools and insights for virtual assistants, helping you excel in your freelancing journey.
This workbook was designed with the newbie VA in mind. This will help you determine your niche, your service offerings, crafting your portfolio, and more.
I'm Jelly, main writer and owner of TEE, and I've been a VA for more than 10 years now. The Executive Enabler has been created in the hopes to help and guide new VAs in their journey.

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